Come Out, Come Out, Whoever You Are….
Wednesday, March 10th, 2010
“I Make My Own Rules,” by Jess Gonacha Swift
The biggest thing I learned when I pounded the pavement as an actor was, well, me – my uniquity, my spark, what makes me different & where I thrive. From those handful of post-college years, I learned that I loved (& got cast!) singing loud & funny; creating new, SNL-like characters; portraying multiple roles at once; & being quirky / enthusiastic / spunky / offbeat. Once I put those pieces together & the lightbulb went off over my head (I may or may not have shouted, “Eureka!”), I made sure to absolutely positively bring my quirky, spunky, offbeat enthusiasm into the room the first time I entered, whether it was visually with the polka-dot dress I wore (with matching headband!)& the headshot with a bright blue background or audibly with the song I sang to show that I was both funny & loud (with a killer mix/belt)! Allowing me to be me let me be secure with bringing myself into the room & put me at ease almost instantly. I’ve been able to bring that in to my coaching, & pair it with what I know makes me spark (writing, speaking, coaching, collaborating, relationship building). I’m able to look & see what is in line with my authenticity, because I know what makes me, um, me.
I have two clients I’m currently working with that are going through just that. These are vivacious, fun, enthusiastic, funny, talented, inspiring women who don’t quite believe that what they have to offer – their particular services as well as their engaging personalities – would equate to anything that anyone would pay for. These two women in particular are looking to work for themselves, but even if they were applying for jobs where someone else wrote the paycheck, they would come across the same dilemma: Buttoning themselves up, not allowing their real selves to shine through, & thinking they had to be a certain way/thing/person in order to get the job. They probably wouldn’t take the time or effort to discover where they shine & what gives them their uniquity, & having the world miss out on that makes me sad.
Whether you’re an artist launching a new Etsy shop or a writer looking for a full-time gig or an assistant looking to enter PR, being authentic is what will set you apart. Some will call it Branding, but how boring is that (& hello, what a way to bring on a case of the Shoulds!) Your uniquity is what makes you interesting. Your uniquity is what others will relate to. Your uniquity is what will get you the sales, the clients, and/or the job. Your uniquity is why people will want to work with you. Your uniquity is you.
But how do you find your uniquity? (more…)































